Technically Impossible

Lets look at the weak link in your statement. Anything "Technically Impossible" basically means we haven't figured out how yet.


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The Designers Republic Is Dead; Long Live The Designers Republic - CR BLOG より


On Tuesday this week, the business was closed with nine staff being made redundant. According to its founder, Ian Anderson, the studio became insolvent due to a combination of factors: “We’d lost a couple of clients, didn’t win a couple of pitches, got a tax bill which should have been sorted out and wasn’t and a major client who didn’t pay the money they owed us ? in themselves any of those things would have been fine but when they come all at once there’s not much you can do.”
“It hasn’t really been DR for the last two or three years: it had gone too far from what it was supposed to be,” Anderson says. Although, he says, he was happy with the “insightful” work that DR had done for major clients such as Coca-Cola, moving into that world had necessitated changing the business to more of an agency model with the added structure of account handlers that entails. He also says that it became necessary to take on the kind of work that he perhaps wouldn’t have chosen to do in order to keep a larger business going.



“I want to go back to what DR was,” he says of future plans. “Working hands-on and not through account managers. I’ve never liked that agency model - it’s not where creativity lies. DR accidentally ended up there in order to service bigger clients. I’m not being ungrateful to the people who ran the business side at DR ? it wasn’t their fault. I’m glad we did it - it took getting there to make me realise that it wasn’t where I wanted to be.”